Start with your features
Your natural shape, skin, existing pigment and preferred level of definition all matter. A consultation helps establish the right starting point, especially if you have permanent makeup from another artist.
THE ARTIST BEHIND EKBEBEAUTY
A personal eye for beauty.
A thoughtful approach to permanent makeup.

Elina is the founder of EkBeBeauty, a permanent makeup artist and an international educator. Her work brings together careful technique, a love of natural-looking results and a design shaped around the person in front of her.
WULOP 2024 Canada Champion · Artist & educator
Next Oakville appointments: March 2027.
Until then, Elina welcomes treatment clients in Vancouver.

HER JOURNEY
Elina’s beauty journey began at sixteen. What started as an interest in art and aesthetics grew through training, early practice and years of working closely with clients. Over more than a decade in beauty, including over seven years in permanent makeup, that experience has shaped the way she sees colour, proportion and detail.
For Elina, a beautiful result begins with understanding what a client wants to feel when they look in the mirror. Some want a little more definition; others want to spend less time filling their brows or adding lip colour each morning. Those preferences are part of the design.
Today, her work spans PMU brows, lip blush, lash line enhancement, brow lamination, lash lift and permanent makeup removal. Each service begins with a conversation about your starting point, your features and the finish you have in mind.
ELINA’S STORY · 56 SECONDS
A closer look at where her journey began.
In this personal film, Elina shares the beginnings of her career in beauty and the experience that has shaped EkBeBeauty. It is an introduction to the artist behind the results: her interest in the craft, her years of practice and her care for the people who trust her.
Take a moment to watch before exploring her work. You can start, pause or replay the film using the player controls.
Elina began exploring beauty at sixteen. Her path developed through training and hands-on practice, leading to her work as a permanent makeup artist and educator. A focus on natural-looking results and a personal client experience remains at the centre of EkBeBeauty.

PROFESSIONAL RECOGNITION
WULOP 2024 · Canada ChampionElina won first place in Canada at WULOP 2024 and placed among the world’s top ten at that championship. The recognition reflects the care, precision and aesthetic judgement she brings to her craft.
Competition is one part of a much wider practice. In the treatment room, the focus returns to the individual: the shape that suits your features, the colour that works with your natural tone and a result you understand before treatment begins.
The championship achievement relates to Elina’s professional career across locations.
EDUCATION & COMMUNITY
An artist’s practice keeps evolving.
Elina has completed more than thirty professional certifications and continues to learn from other experienced artists. Ongoing education helps her refine her technique and consider new approaches with care.
As the founder of EkBeBeauty Academy, Elina has trained more than one hundred PMU artists internationally. Teaching brings another dimension to her work: explaining a technique clearly, paying attention to small details and helping another artist understand the reasoning behind a decision.
She also founded Bossy Girl, a series of educational business events across Canada that brings beauty professionals together to learn, connect and grow. Her professional life extends beyond individual appointments into education and the wider beauty community.
Explore EkBeBeauty Academy ↗

THE CLIENT EXPERIENCE
You bring your preferences, your routine and your questions. Elina brings her experience and an honest conversation about the options. Together, those shape a treatment plan that feels considered rather than rushed.
Your natural shape, skin, existing pigment and preferred level of definition all matter. A consultation helps establish the right starting point, especially if you have permanent makeup from another artist.
For PMU, mapping, a pre-draw and a discussion of colour help you see the intended direction before treatment. You have space to ask questions and discuss the shape and finish.
Fresh pigment can appear stronger than the settled result. Aftercare and follow-up are part of the conversation, with separate perfecting or refresh appointments selected around your treatment history.

WORK BY ELINA
These before-and-after examples come from Elina’s Vancouver portfolio. Explore each treatment to learn about the options, appointment and follow-up available in Oakville.
Before
AfterSoft shading, fine hair-like detail or a combination of the two.
Explore pmu brows →
Before
AfterPersonalised lip colour and definition, with neutralization options.
Explore lip blush →
Before
AfterSubtle definition along the lash line for a fuller lash appearance.
Explore lash line enhancement →Individual results vary. Fresh results may look stronger than healed pigment; discuss the settled finish and your treatment plan with Elina. Portfolio photographs show her work and do not depict the Oakville premises.
OAKVILLE CLIENT REVIEWS
Read feedback from the Google profile for Permanent Makeup Oakville | EK.BeBeauty – Lips & Brows. The widget shows the profile’s current review total and a selection of client experiences.
YOUR OAKVILLE VISIT
Elina’s next Oakville appointments are in March 2027. Until then, treatments are available at the Vancouver studio only. You are welcome to get in touch now with a question about your goals, an existing treatment or planning your next visit.