Next Oakville appointments: March 2027. Elina is accepting treatments in Vancouver only until then. Explore Vancouver →
Home / Meet Elina Kovchug

THE ARTIST BEHIND EKBEBEAUTY

Meet Elina Kovchug.

A personal eye for beauty.
A thoughtful approach to permanent makeup.

Elina Kovchug holding her professional certificates

Elina is the founder of EkBeBeauty, a permanent makeup artist and an international educator. Her work brings together careful technique, a love of natural-looking results and a design shaped around the person in front of her.

WULOP 2024 Canada Champion · Artist & educator

Next Oakville appointments: March 2027.
Until then, Elina welcomes treatment clients in Vancouver.

7+ yearsin permanent makeup
100+ artiststrained internationally
30+ certificationscontinued professional learning
WULOP 2024Canada Champion
Elina carefully mapping a client’s brow shape
A considered design starts before the procedure.

HER JOURNEY

A lifelong interest.
A personal craft.

Elina’s beauty journey began at sixteen. What started as an interest in art and aesthetics grew through training, early practice and years of working closely with clients. Over more than a decade in beauty, including over seven years in permanent makeup, that experience has shaped the way she sees colour, proportion and detail.

For Elina, a beautiful result begins with understanding what a client wants to feel when they look in the mirror. Some want a little more definition; others want to spend less time filling their brows or adding lip colour each morning. Those preferences are part of the design.

Today, her work spans PMU brows, lip blush, lash line enhancement, brow lamination, lash lift and permanent makeup removal. Each service begins with a conversation about your starting point, your features and the finish you have in mind.

ELINA’S STORY · 56 SECONDS

Get to know the person
behind your appointment.

A closer look at where her journey began.

In this personal film, Elina shares the beginnings of her career in beauty and the experience that has shaped EkBeBeauty. It is an introduction to the artist behind the results: her interest in the craft, her years of practice and her care for the people who trust her.

Take a moment to watch before exploring her work. You can start, pause or replay the film using the player controls.

Read the story highlights

Elina began exploring beauty at sixteen. Her path developed through training and hands-on practice, leading to her work as a permanent makeup artist and educator. A focus on natural-looking results and a personal client experience remains at the centre of EkBeBeauty.

Elina’s story · Sound available through the player.
Elina celebrating with fellow artists on a competition awards stage
A moment from Elina’s competition journey.

PROFESSIONAL RECOGNITION

WULOP 2024 · Canada Champion

Precision, recognised.

Elina won first place in Canada at WULOP 2024 and placed among the world’s top ten at that championship. The recognition reflects the care, precision and aesthetic judgement she brings to her craft.

Competition is one part of a much wider practice. In the treatment room, the focus returns to the individual: the shape that suits your features, the colour that works with your natural tone and a result you understand before treatment begins.

The championship achievement relates to Elina’s professional career across locations.

EDUCATION & COMMUNITY

Always learning.
Sharing what she knows.

An artist’s practice keeps evolving.

Elina has completed more than thirty professional certifications and continues to learn from other experienced artists. Ongoing education helps her refine her technique and consider new approaches with care.

From artist to educator

As the founder of EkBeBeauty Academy, Elina has trained more than one hundred PMU artists internationally. Teaching brings another dimension to her work: explaining a technique clearly, paying attention to small details and helping another artist understand the reasoning behind a decision.

A community of beauty professionals

She also founded Bossy Girl, a series of educational business events across Canada that brings beauty professionals together to learn, connect and grow. Her professional life extends beyond individual appointments into education and the wider beauty community.

Explore EkBeBeauty Academy ↗
Elina with a group of beauty professionals at an industry gathering
Learning and connection within the beauty community.
Elina demonstrating a permanent makeup technique while another artist observes
Sharing technique through hands-on demonstration.

THE CLIENT EXPERIENCE

Designed with you,
from the beginning.

You bring your preferences, your routine and your questions. Elina brings her experience and an honest conversation about the options. Together, those shape a treatment plan that feels considered rather than rushed.

01 · LISTEN

Start with your features

Your natural shape, skin, existing pigment and preferred level of definition all matter. A consultation helps establish the right starting point, especially if you have permanent makeup from another artist.

02 · DESIGN

Understand the plan

For PMU, mapping, a pre-draw and a discussion of colour help you see the intended direction before treatment. You have space to ask questions and discuss the shape and finish.

03 · FOLLOW THROUGH

Look beyond the first day

Fresh pigment can appear stronger than the settled result. Aftercare and follow-up are part of the conversation, with separate perfecting or refresh appointments selected around your treatment history.

Elina behind framed photographs of brow and lip results
Artistry, detail and the work behind EkBeBeauty.

WORK BY ELINA

See the details for yourself.

These before-and-after examples come from Elina’s Vancouver portfolio. Explore each treatment to learn about the options, appointment and follow-up available in Oakville.

PMU brows before treatmentBefore
PMU brows result by ElinaAfter

PMU brows

Soft shading, fine hair-like detail or a combination of the two.

Explore pmu brows →
Lip blush before treatmentBefore
Lip blush result by ElinaAfter

Lip blush

Personalised lip colour and definition, with neutralization options.

Explore lip blush →

Individual results vary. Fresh results may look stronger than healed pigment; discuss the settled finish and your treatment plan with Elina. Portfolio photographs show her work and do not depict the Oakville premises.

OAKVILLE CLIENT REVIEWS

In our clients’ words.

Read feedback from the Google profile for Permanent Makeup Oakville | EK.BeBeauty – Lips & Brows. The widget shows the profile’s current review total and a selection of client experiences.

Posted on Google Google
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vanessa zoe
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I did lip blush and lash line with her. She is the best in the game
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Naila F profile picture
Naila F
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Elina is so skilled at what she does! Good technique, good colour matching and very clean
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Yuliia Kovchuh profile picture
Yuliia Kovchuh
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I’m 49 years old, and for years I struggled with sparse eyebrows and a lack of fullness. I also had a recurring issue with cold sores that gradually affected the natural contour of my lips, leaving them extremely pale and almost completely without color For a very long time, I was afraid to trust anyone with permanent or semi-permanent makeup. I wanted it to be done beautifully with a very natural, elegant, luxury effect, especially after healing. I didn’t want anything that looked artificial And finally, I found Elina! I came to Elina for a consultation, and I immediately felt that I was in the right hands. She offers a complimentary consultation where you can discuss everything with her, try different eyebrow shapes and colors, and see exactly how the result is expected to look after healing. She takes the time to draw everything out and explain the process in detail I absolutely loved the way she designed my eyebrows, and I immediately booked both my brows and lips with her Honestly, Elina is worth every penny. This was one of the best experiences I’ve ever had. She is incredibly client-oriented, professional, attentive, and her work is truly high quality. She is, without a doubt, one of the best artists in town I highly recommend Elina to anyone who wants beautiful, natural-looking semi-permanent makeup with a luxurious and refined result I will definitely be coming back to her for my touch-up when the time comes 🤍
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Liudmyla Bilokon
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I’m 77 years old, and I’ve struggled with my eyebrows my entire life. When I was younger, I used to over-pluck them until they were extremely thin, but I always loved beautifully styled, defined brows. At different times in my life, I grew them out and had fuller, more natural-looking brows, and at other times I would pluck them very thin Now, at 77, I don’t want to and simply can’t spend time doing makeup every day. I wanted my eyebrows to look polished and beautiful every single day without having to worry about them. To me, eyebrows are one of the most important features of the face. They create shape, freshness, and can make the face look more lifted and youthful This is especially important to me because I’m constantly around people and work with clients. I want to look my best, feel confident, and never have to worry about how I look I searched for a long time for the right option. I was even considering traveling to another city or province to find the right artist. Eventually, I found Elina and she is truly the best thing that has ever happened to my eyebrows From beginning to end, the experience was absolutely amazing First of all, her studio is beautiful and extremely clean. Elina is such a kind, well-mannered and knowledgeable young woman, but what impressed me most was her professionalism. You can feel it the moment you walk into her studio. She knows exactly what she is doing I initially came in for a consultation. She carefully mapped out my brows and showed me what they would look like once healed. I was very concerned that my eyebrows would be too dark or too bold, so she listened carefully to all of my wishes and made sure the result would be exactly what I wanted Then we did the Perma Brows procedure, and I ended up with the most beautiful brows. I absolutely love them! Two months later, after the brows had completely healed and the pigment had fully settled, I decided I wanted just a little more color, so I came back to Elina for my touch-up This has honestly been the best experience I could have asked for. I wholeheartedly recommend Elina to everyone who wants beautiful, natural-looking, perfectly designed brows She is truly the best in Ontario!
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Анастасия Горбатюк profile picture
Анастасия Горбатюк
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Great service and perfect work. Brows with natural look, looks like mine but 10 times better !!!
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Pavneet Toor profile picture
Pavneet Toor
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I absolutely love seeing Elina! She’s amazing at what she does and makes you feel comfortable from the moment you walk in. She does such an incredible job, and I’ve received so many compliments on my eyebrows! This was my first time getting them done, and I’m so happy with how natural they look. I highly recommend her!
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Ольга Пикулик profile picture
Ольга Пикулик
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I'm Elina cliens already 4 years! I love her, highly recommend her!
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S
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From start to finish, my appointment was amazing! I have been seeing Elina’s work for a couple years but timing never worked out where I could see her! Even though her student was doing my lip blush, I was still excited because it was going to be under Elina’s watch. First of all, I want to acknowledge that despite how I was late to my appointment, Elina was not rude or made me feel bad. In fact, she offered me the washroom and water, which really helped me settle into my appointment. I appreciated that Elina was straightforward and no BS with the consultation. She is very knowledgeable and was able to pinpoint what needed to be done, which helped me feel confident proceeding. In the past, I have found that lip blush artists have not listened when I have stated that I wanted a cooler toned pink; Elina pulled a couple of pigments that affirmed she UNDERSTOOD! Throughout my appointment, Elina checked in to ensure my comfort, and was consistently present to watch her student’s work and provide appropriate feedback. Her student did not need much help but she did a fantastic job, and was incredibly precise and thorough. I cannot wait to see how my lips heal! I am not new to PMU but my experience with Elina (again, even though she did not directly do my service) made me realise how many “popular and renowned” PMU artists are not safe and responsible, including one I was loyal to for years. Even the aftercare pack Elina provided me was a lot more comprehensive than anything else I have received from past treatments. When I shared my past experiences with her (including my horribly done PMU brows), she gave me a solid referral to another professional to start the process of getting that work removed to properly start over. Elina gave me the opportunity to connect with this professional when my appointment was done, and it was a great experience! For the first time in 7 years, I am so excited for my brow renewal journey and hope Elina will be doing my new brows! Elina personally gained nothing from referring that but it speaks to her character, and how she looks out for her clients. Thank you so much, Elina!
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Avni K profile picture
Avni K
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I had my lash line done with Elina. I was so happy with the results that I went back to get my lip blush . She was professional, patient, caring, and made sure I was comfortable during the procedure.I highly recommend Elina if you’re thinking about getting permanent make done! She is the best !
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Espy D'Silva
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I’m so happy with my lash lift and tint by Elina! She did such a beautiful job and really took her time to make sure everything looked perfect. My lashes look so much longer, darker, and more lifted without needing mascara. Elina was also so sweet, professional, and made the whole experience relaxing and comfortable. I’m absolutely loving the results!!!
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YOUR OAKVILLE VISIT

Let’s talk about
your next step.

Elina’s next Oakville appointments are in March 2027. Until then, treatments are available at the Vancouver studio only. You are welcome to get in touch now with a question about your goals, an existing treatment or planning your next visit.

Looking for an earlier appointment? Explore Vancouver →